Jordan – an Australian living in Colombia – and Troy – a Florida boy living in LA – were both at turning points in their individual lives, looking for a reset. They connected when Jordan trolled Troy’s calves in a comment on one of his YouTube videos (which we all know is unfair – calves are genetic!). Friendly internet banter soon turned into a realization that they were both frustrated not only with the realities of the fitness industry, but with feeling unable to control their own destinies.

They found common ground over the fact most brands were mass-marketing underdosed, dirty supplements with no purpose beyond driving sales. Alpha Lion was born from their shared resolve to forge their own destinies while creating a paradigm shift in the fitness supplements industry with better, cleaner, and more innovative products. The only problem was – they’d never met in person, and were living thousands of miles apart.

Working long hours from across the equator didn’t stop them from building a brand with better products and bigger purpose. Focusing on the concept of being “SuperHuman” both in and out of the gym, they developed more than just a product selection – they created a community of like-minded individuals across the world, all determined to take control of their own lives through fitness.Letting their unique personalities show through in the brand, they took an innovative approach to launching products supported by lifestyle content and community engagement.

While other brands remain product-focused, Alpha Lion continues to build a brand its customers can communicate with, giving people the products, the content, and the motivation they need to activate their inner SuperHuman – to be the fearless leaders of their own lives